Marketing tools are essential to any type on business industry. Like with all the growing business industry, online marketing is growing fast and its tools are increasing in number. There are auto-responders, software for SEO use, link-building programs and content management tools. But there are essential internet marketing tools that you need to be able to run your small business effectively.
Here is a list of effective marketing tools that every business owners should have.
The first marketing tool that you should have is your own domain name. A business owner should know that having the right name that represents the whole company is a starting point of having a successful business. Here are effective rules in picking an effective domain name.
- Brainstorm – Make a list of the top five sentences or phrases that will briefly describe the wholeness of the company.
- Be unique – Be as unique as possible to prevent your website from being confused with another website that almost has the same name.
- Dot com (.com) domain name – Always choose the .com domain names that is available as much as possible. Most people who are using the web are confused with the other terms such as .org and .net. Do not take the chance of losing traffic with this simple trick.
- Be Simple – Be aware of how your domain name is spelled. If your domain name is so long or hard to type then you are doing a mistake because there is a great chance to lose traffic. People might not get the right spelling go to another website or might forget the name of your business. Keep it as simple as possible and easy to remember.
Keywords are what internet surfers type when they want to know something or find something on the web. Having the right keyword for your website is an essential thing to have if you want your customers to find you. Pick the right keywords and you’ll get the traffic that you are aiming but pick the wrong one means the game is over for you. Here are tips on how to choose the right keywords.
- Research – View your best competitors and analyse what keywords they use. Using the same keywords will give you a ride on traffic that they are having by showing in the same search results.
- Be Unique – You can also make your own list of effective keywords and add it up to the keywords that you already have. Having your own set of keywords will help you in being unique and having your own name in the web market.
- Ask for a professional help – You can find professionals to find you the best keywords as well as t do the research in other stuffs that you need.
- Use tools – there are paid and free tools that will help you in evaluating your own set of keywords. These tools will give show you how many traffic is using the same keyword and how effective they are.
The competition on who the best mobile phone manufacturer between Apple and Android mobile phones has been hopeless for both companies. Year after year Android and Apple release higher quality mobile devices as well as a continuous update in their software. As a result mobile users are faced with the dilemma of choosing whether to buy an Apple phone or an Android. Below are the top advantages of both mobile devices.
Pros in being an Apple user
- Battery life
In general smart phones are known to have a terrible battery life however, Apple users are blessed with a powerful “stand-by and on-screen” mode device which can last longer than twenty four hours if you are not a heavy user. Giving its user six hours of mobile web browsing while other smart phones are just promising two and a half an hour.
Another reason why Apple’s mobile devices have more battery life compared to Android mobile devices is because the latter uses lesser RAM. Just like the laptop and the PC, Apple’s RAM is where it stores the short term memory such as all the currently running apps. The reason why Android phones use more RAM is to be able to switch faster from an application to another. In return the phone needs to use more battery life to be able to run continuously.
In short Apple devices use much lesser RAM thus giving you a longer battery life.
- User friendly
Another advantage of using an Apple mobile device is that it is recommended for mobile devices because of its easy to use mobile interface. The philosophy of keeping things simple is what drives Apple’s developers. Another point why Apple mobile devices are user friendly is because of their consistency on the looks, from the screen to the devices’ settings.
- Security and stability
The last point why some users prefer is that Apple stands firm when it comes to your mobile device’s security and stability of the system. It includes their own version of updating each application and software according to whether the user wants to upgrade their device.
There are different security notifications from Apple such as the “Mailing List” which is a web based system to provide product information. “Updates” are also sent to the device apps store to let you know of the available updates.
Pros for being an Android user
This is probably one of the most celebrated features of Android mobile devices. Many manufacturers have adopted this feature mainly because it lets users to personalize their devices. In essence there are applications that are available in this OS in which the user can give their devices a unique look. Unlike Apple, Android in an open market when it comes to making different applications, this enables any developers to enhance and reach the limits of their featured apps.
- Home pages
An Android device’s home pages can be customized as well using folders, widgets and short cuts. These allow users for an easier access of the application that they often use without launching the application. There are widgets for almost all main applications such as the “calendar”, “Email” and other networking apps.
There are a lot to choose from in terms of customizing your android home screen. There are paid as in which you can literally change the way your home screen looks by adjusting the grid size or adding panel rows if you want. You can also download applications that can hide unused apps to clear your screen.
Like widgets, there are also available short cuts that can be set using the keyboard. The android OS keyboard also has different types of layouts and text prediction. Having different types of keyboards gives the users the chance to choose what type of keyboard fits their typing style.
There are more advantages in having these two phones making it a frustration to pick what phone to purchase. Always remember that it is important to study and get all the necessary information before buying an Apple mobile device or an Android device.
Managing Your Online Reputation
Given that you have your own website and that you have managed to establish your social media popularity; there are still things that you have to remember. Having the online presence will make it easier for you to recognize the positive and the negative feedback of your targeted consumers. You have to remember that every positive and negative feedback from your customers will make or break your online presence and your business’s reputation. That is why it is very important to handle your online reputation effectively by remembering 5 simple things.
If you are a small business owner then you know that you should always think about your target customer. You should know that you are a small business owner marketing in a very tech savvy world – everyone is almost on the internet most of their time. And with the popularity of smart phones consumers are burying their time with their smart phones’ applications.
Today, having your own mobile app is very crucial for every small business owner. They have known the importance of having a web site and now they will know the power of having a mobile app.
It is vital for your small business’s branding and marketing plan to own a web site. There is a specific reason why visitors are coming to your site and you should ensure that you could answer their questions and use your site as a tool to sell your products and services.
You can easily loose thousands of money once you get Kentucky casinos the wrong design for your website. Then potentially losing even a huge amount of profit and revenue from the money you could be making from a properly functioning and well-designed web site.
You can grow your earnings by avoiding some of the common mistakes that small business owners do to their web sites.